Professor George Crooks is currently the Chief Executive of the Digital Health and Care Innovation Centre, Scotland’s national innovation centre for digital health and care. He leads an organisation that is tasked with delivering innovation in digital health and care that will help Scotland’s people to live longer, healthier lives, deliver sustainable health and care services for the future and create economic benefits for Scotland. He was previously the Medical Director for NHS 24, the Scottish Ambulance Service and Director of the Scottish Centre for Telehealth & Telecare. George was a General Medical Practitioner for 23 years in Aberdeen latterly combining that role as Director of Primary Care for Grampian.

George is on the Board of the European Connected Health Alliance and is a past president of the European Health Telematics Association. He was an assessor for the European Commission on programmes involving digital health and care provision, led the Integrated Care Action Group in the European Innovation Partnership for Active and Healthy Ageing and is a member of the WHO roster of experts for digital health. He has been an advisor to several European governments and global organisations including the World Bank on digital health and care. He is an advisor to Innovate UK for its Industrial Grand Challenge programme for Health Ageing. He is also an adjunct Professor of Telehealth at the University of Southern Denmark.

He was awarded an OBE in the Queen's New Year Honours List 2011 for services to healthcare.