Working at the junction of design and technology for over 25 years, Don has been involved in the design, development and delivery of digital products and services with companies and organisations across commercial, public and applied research sectors including Virtuality (pioneers of immersive VR), Oyster Partners (now Digitas) The Fraunhofer Institute and Giugiaro.

Don divides his time between the School of Innovation and Technology at Glasgow School of Art he is Design Director, the Digital Health & Care Innovation Centre where he holds the same title and with various companies as an independent Creative Technologist.