The Digital Diabetes programme, funded by the DHI, comprises seven innovative projects aimed at enhancing diabetes self-management. Experience Labs facilitated by The Glasgow School of Art brought together stakeholders to explore self-management support needs. Findings highlight the importance of personal insight, supportive conversations, and tailored tools for type 1 and type 2 diabetes management. Key opportunities for design innovation include tools for generating personal insight, facilitating conversations, and providing feedback on progress.